Bharti Airtel, Encyclopaedia Britannica sign deal
New Delhi: A good news for all the broadband users of Bharti Airtel, as the telecom service provider has entered into an exclusive partnership with Encyclopaedia Britannica, providing its broadband users a two year free subscription, worth Rs. 6575 to Britannica online.
Bharti Airtel’s agreement with Encyclopaedia Britannica (EB) is to offer an enhanced broadband experience to its customers, especially to children and the young adults, said K. Srinivas, Joint President, Telemedia Services, Bharti Airtel.
According to Jorge Cauz President Encyclopaedia Britannica, India is one of the largest English speaking markets. Therefore, it is an important market to EB’s expansion plans in the Asia Pacific. As broadband has become more widely available in India, EB’s various online services will benefit more families, he added.
Bharti Airtel has taken initiatives to enhance broadband experience through new offerings like high speed Experience Plans, Cloud Computing solutions and a host of value added services. This partnership with Encyclopaedia Britannica is also part of those initiatives.
While Bharti Airtel, a group company of Bharti Enterprises, has an aggregate of around 141 million customers across its operations, Britannica has today over 100 million users worldwide and is trusted by over 4750 Universities. Following the agreement, Airtel broadband customers can now be part of Britannica’s global collaborative community.
Recently, Bharti Airtel entered into a strategic partnership with Novatium, an India-based computing services provider, to expand its broadband business in India. Bharti Airtel is structured as four strategic business units – Mobile, Telemedia, Enterprise and Digital TV. All these services are provided under the Airtel brand.